OUR SERVICES / Web Strategy
Information Architecture | Information Management | Investment Management | Web Strategy
Setting the direction
A web strategy sets the strategic direction for online activity within an organisation. The focus can be on intranet, internet and/or extranet environments.
Strategies consider how to use the online environment to maximize value to customers, staff and the business within the context of the most efficient use of resources.
Our work within this space typically involves
- Development of Internet, intranet and extranet strategies
- Preparation of business cases and associated business and investment analysis
- Investment Management workshops to inform a strategic
- decision around the need, scope and benefits of the investment
- Market research around audiences and their needs and preferences
- Stakeholder engagement and consultation
- Exploration of appropriate tools and engagement approaches including social media
- Specification of user and business requirements
- Technical infrastructure including content management systems
- Governance frameworks and responsibilities and associated web standards.